Villas inside and out

While the international public will be drawn to London this summer, the Olympics will have a sort of reverse effect on Brits. This finding comes from a survey commissioned by the Association of British Travel Agents (ABTA) and carried out by Arkenford Ltd, a company that specializes in tourism and leisure market research. The survey was conducted in September 2011 and involved 2018 participants.

According to the study, 12% of Brits will be going away between the 27th of July and the 12th of August to avoid the Olympic Games. This means that more than one in every 10 Brits will want to escape the hustle and bustle that the events are very much likely to cause.

A fair number of those wanting to 'flee' are part of the older generation, as 22% of this group are people aged 65 years old or more, and another 18% are aged between 55 and 64 years old. While most of the people in this group are seeking to go overseas, 9% are looking for an Olympics-free spot within the UK.

A total of 30% of the people surveyed showed no interest in the Games. Those people will try to avoid the Olympics fever but will not be taking a holiday at this particular time. This is in contrast to roughly the same number of people: 31% who are very excited about the event. 11% of this group will actually be taking a holiday specifically between the 27th of July and the 12th of August to be able to follow the Games on TV in their homes. Another 5% are taking holidays to attend some of the events.

The results of the survey are quite interesting in that although the Olympics are one of the oldest sports events on the planet, they seems to attract the attention of the younger generation mostly. Still though, the findings do not show a big number of people who actually look forward to or are excited about the Games. What is certain though is that some Brits will be taking their holidays at exactly the same time, for completely opposite reasons.

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